Sediment Buster
Building an audience for a product most people didn't know they needed
Inventing a product is one thing. Convincing people they need it is another. Sediment Buster faced the unique challenge of not just selling a tool, but educating an entire market on a problem most homeowners were completely unaware of. Without that awareness, even a patented, retail-ready product sits on the shelf.
Can Blue Collar go viral?
The biggest question mark... can a seamlingly boring blue collar product do viral numbers? Yes... yes it can.
Monthly Sales
In October 2024 alone, Sediment Buster did over $200K in sales from viral organic content, moving roughly 300 units a day and selling out completely.
Organic Reach
The formula? Knowing the demographic, what hooked them in within 5 seconds and sticking to what we know worked helped Sediment Buster reach over 40M people organically.
Website Traffic Growth
Since partnering with us, Sediment Buster's website traffic grew 6,000% turning an unknown product into one of the most-searched plumbing tools on the market. They average 2-4k website taps a month from Instagram alone.
"They’ve been instrumental in bringing our once-unknown “blue ocean” product into the spotlight"
