Live Oak Lake
Live Oak Lake is seven stunning minimalist cabins sitting just 10 minutes outside of Waco, Texas where Nordic and Japanese design meets the Texas hill country. We built an organic presence that captured the stillness and the beauty of the experience, growing them to over 100k followers and driving 90-95% occupancy through direct bookings alone.
Purpose
Turning beautiful design into a fully booked calendar Purpose
In the short-term rental world, Airbnb and VRBO dominate discovery and they take a cut every time. The real opportunity for property owners is direct bookings, but that requires building an audience that comes to you. For Live Oak Lake, the goal was never just followers it was financial independence from third-party platforms.
A viral stay and big exit
Not only did Live Oak Lake blow up, but they proved that social media is worth a lot.. $2M a lot.
2
M
Exit Valuation Impact
Organic social, direct bookings, and a 50K+ email list were valued at $2M upon exit.
220
K+
Followers Grown
This has turned organic content into a real, engaged audience for the property.
10
K
Monthly Website Clicks
The content drove an average of 10K website clicks every month.
"Highly recommend the investment if you are serious about growing your brand and direct bookings"
Isaac J. French
Live Oak Lake
