Hocking Hills Treehouse Cabins
From hidden Ohio gem to viral destination
Hocking Hills is a beloved destination for Ohio travelers but beloved doesn't mean fully booked. In a market where every cabin property is competing for the same regional audience, breaking through to new markets requires content that travels further than word of mouth. The ceiling for a property like this was much higher than their local reach suggested.
Viral Expansion
The Treehouses started with 4 flagship cabins. After going viral and booking almost 80%, they added on an additional 3 cabins.
Views and Reach
Within the first 3 weeks, flagship treehouse Hemlock reached 1.5M people, and we've since grown that to over 30M people reached organically.
Followers Grown
They now have 380K+ followers across IG and TikTok.
Direct Bookings
Social content has now produced over $1M in direct bookings for The Treehouses.
"The team has blown me away with what they’ve been able to accomplish in such a short period of time."
