Flohom

FLOHOM is a luxury houseboat brand offering modern waterfront experiences across Maryland, Virginia, and South Carolina. With a growing fleet of 13+ unique properties, they needed an organic content presence that could match the ambition of the brand. We built it from the ground up, growing them to 130k+ followers and helping them hit 96% occupancy across their entire fleet averaging 15-20k website clicks a month driven purely by organic content.

Purpose

Making waterfront luxury impossible to ignore online

Running a multi property STR portfolio is a business, not a hobby. Every vacant night is lost revenue, and relying on third party platforms to fill calendars means margin erosion and zero brand ownership. FLOHOM needed a content engine that could drive direct demand across an entire fleet consistently, and at scale.

Floating Virality

Fleet Occupancy

FLOHOM maintains a 96% occupancy rate across their entire fleet, a direct result of consistent organic demand, without a dollar in paid ads.

K+

Monthly Website Clicks

Their content drives 15,000 to 20,000 website clicks every month, a steady, scalable pipeline of guests landing directly on the booking page.

M+

Organic Reach

Since partnering with The Content House, FLOHOM has reached over 20M people organically, building one of the most recognized houseboat brands on social media.

"Content House is absolutely worth the investment ten times over. An Unmatched Content & Social Media Partner – 100% Worth the Investment"

Brian Meyers

Flohom

Instagram

Tiktok

Making waterfront luxury impossible to ignore online

Floating Virality

Fleet Occupancy

Monthly Website Clicks

Organic Reach

"Content House is absolutely worth the investment ten times over. An Unmatched Content & Social Media Partner – 100% Worth the Investment"

Flohom

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