Bong Pong

Bong Pong had a product that basically markets itself a cannabis twist on beer pong that practically sells itself at a party. The problem? Their social presence was nearly nonexistent, sitting at a few hundred followers with little to no traction online. We came in and built a content strategy that matched the brand's unapologetic, party first energy and got people talking. The kind of brand that thrives on virality we just gave it the push it needed.

Purpose

Giving a viral ready brand the spark it needed

Breaking into a niche market with a brand new product is hard enough. Doing it without any digital footprint makes it nearly impossible. In a space where virality is currency, Bong Pong needed to get in front of the right people fast or risk getting lost before they ever had a chance to gain traction.

Instant success

Bong Pong was made to go viral they just needed to consolidate what they were doing and keep focused on what works. We doubled down and got some crazy first month results.

2.08

Views

A simple gameplay explainer showing what Bong Pong was and why it was fun racked up 2.08M views made it fast enough for TikTok to keep pushing it.

120

People weren't just watching the content. They were sending it to friends. Content was shared over 120K times, which is exactly what you want from a party game built on group energy.

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7.5

K+

Actions

In month one alone, the content drove over 7.5K profile visits and link taps. This is proof it didn't just get attention, it made people curious enough to check out the brand.

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Bong Pong

Instagram

Tiktok

Bong Pong

Giving a viral ready brand the spark it needed

Instant success

Views

Shares

Actions

Bong Pong

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