Bio Bombs
Making a functional product impossible to scroll past
The odor elimination market is cluttered with products making big promises and underdelivering. Consumers are skeptical, and rightfully so. For a brand like Bio-Bombs one that actually works the challenge wasn't the product, it was credibility. Building trust online is what separates a one-time buyer from a loyal customer.
Knowing Where to start
We started with their most visual product: the Bombing Odor Eliminator. It was weird, satisfying, and easy to understand on camera, which made it the perfect product to lead with.
Organic Reach
By understanding Bio Bombs' product appeal and target demographic, we helped the brand reach over 20M new viewers organically.
Average Watch Time (seconds)
We were able to capture 80% watch retention and maintain a low skip rate. Bio Bombs' best videos consistently tripled the platform average watch time (usually 4-5 secs), holding attention for 18 seconds.
New Audience
Of the people we reached, 95% were fresh, non-follower eyes. Proof that the content was breaking out of their existing audience.
